Archive for August, 2010


How to build a relationship of trust with your client list

Want to build a relationship of trust that keeps clients/customers doing business with you again and again? This tool is regularly abused by the ill-informed (and sleazy types – you know who you are). And at the same time it’s the most under-utilized marketing tool available to you – right now! I’m talking about e-mail. [...]

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Sometimes I do stupid stuff…

…And I admitted my guilt to the person in mind. I said something stupid and my timing was oh-so bad! To quote Forrest Gump (I think it was him), “Stupid is as stupid does…” (Cue flurry of comments!). Anyway, my stupidity- foible got me thinking about what “stupid is” with marketing copy. Here’s a short list: [...]

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What do babies (and everyone else) need?

My grandson loves books. He toddles across the room book in hand, plops down beside me and we read together. A favorite title – “What Do Babies Need?” Pictures and short answers tell the story about what little ones need. Stuff like baths, food, and most of all, love. Experience tells me – when a [...]

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Are marketers manipulators?

Say one thing – do another! Make a promise you never intended to keep. And do it for dramatic effect.   Manipulation?   Saying you will or you won’t. Neither happens.   Is that manipulation, a bold-faced lie, or both?   You be the judge. Perhaps the answer lies (interesting choice of words) in motive. [...]

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Do you know where you’re going with your marketing message?

My daughter missed a turnpike exit. She called me frantic about what to do next. I knew. And I could picture her location from years of driving the same route. But what I knew and what she was experiencing were two very different things. She: panic…OMG…! Me: “it’s okay…take a deep breath…I’ll get you home…!” Frustration [...]

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