Archive for June, 2011


What Elmer Wheeler Said That Can Enhance Your Marketing Content

As I write this post the Fourth of July holiday weekend is approaching. Soon, the familiar and annual sound of fireworks exploding overhead will symbolize how we Americans celebrate our freedom. And of course another sound will arise from BBQ grills across our grand land – the *sizzle* of hot dogs, burgers and steaks (hey…there’s [...]

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Vintage Copywriting: How to Re-Purpose Your Marketing Content

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

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3 Ways to Sharpen Your Social Media Mindset for Business

“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]

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Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Getting Rid of It)

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with companies and business to business brands who [...]

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If You’ve Ever Been Duped with Fine-Print (Or Been the Dup-er)…Read This!

If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do [...]

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3 Ways to Step-Away-from-the-Crowd with Better Copywriting

Do you know how much marketing content is published daily? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting will most likely follow a certain pattern. But the issue is always – will it produce the response you desire for your marketing efforts? And if it [...]

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What’s unique about you?

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

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Does your marketing content survive the “3-second” rule?

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

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How to be known as an “industry expert”

“What do I really have to offer the industry or more specifically – the niche – I work in?” It’s an important question that forces me to inventory the benefits I deliver. This week I’ve been writing and editing a report that I’ll deliver FREE to my prospective client list. There’s an important reason I’m [...]

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