Archive for August, 2011


How to Stimulate Your Reader’s Imagination

I’m a visual person. I default to thinking in pictures and images. For example, when I set goals I see the process, the path, and the end-result of achieving it. Then I move forward in that direction (at least that’s the plan). Visualization stimulates energy. Imagination taps into emotions. Images ignite thoughts and compel action. [...]

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3 Online Marketing Assets Worth Controlling

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your business assets. I marvel at people who face the wind while [...]

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“Est” Syndrome & How to Beat It in Your Content

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

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How to Get More of What You Want with Social Media

Call me naive but I’ve felt to my core (most of my life) that love, giving…and all that so-called fluffy stuff is the best way to live. And though the years could have jaded me somewhat (and have on occasion), I still believe this. Social media has given me renewed trust in the you-scratch-my-back-I’ll-scratch-yours idea. [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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Does Your Content Pass the “Bar-stool Test”?

Does your marketing message connect? Is it rising above the content noise in today’s marketplace? As a professional copywriter and content publisher it’s essential that what I write connects. Clients pay me for the connect-ability of my writing to their target audience and market. When it connects, people buy, use their services, make an investment, [...]

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How to Increase Your Social Media Capital

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

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