Business To Business Marketing

Archive for the ‘Business to business marketing’ Category

Understand 2 Things as You Jump Into Social Media

By Eddie Stephens on Tuesday, July 19th, 2011 | 1 Comment

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your marketing efforts. Baer isn’t talking cash-flow. He’s [...]

A 5-Question Filter for Your Marketing Content (Including Social Media)

By Eddie Stephens on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

How to Declare Your Independence & Do More Profitable Marketing

By Eddie Stephens on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

What Elmer Wheeler Said That Can Enhance Your Marketing Content

By Eddie Stephens on Wednesday, June 29th, 2011 | No Comments

As I write this post the Fourth of July holiday weekend is approaching. Soon, the familiar and annual sound of fireworks exploding overhead will symbolize how we Americans celebrate our freedom. And of course another sound will arise from BBQ grills across our grand land – the *sizzle* of hot dogs, burgers and steaks (hey…there’s [...]

3 Ways to Sharpen Your Social Media Mindset for Business

By Eddie Stephens on Thursday, June 23rd, 2011 | No Comments

“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]