Archive for the ‘Copywriting’ Category


How to Pump-Up the Slumps

I scrolled through some archived e-newsletter content I published three years ago (wow). Amazed that as a freelance copywriter, and (adding to the mix) now a blogger, social media content writer/strategist, and soon to be info-publisher, I’m – to the week – experiencing similar thoughts and challenges about life and business building. Labor Day weekend [...]

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How Copywriting Uncovers Hidden Value

A local paper ad caught my wife’s attention. It was promoting an international coin buyer’s event taking place over the weekend at a local hotel. Our experience prompted my thoughts about some important copywriting and marketing principles. I was reminded how it’s essential to think about the untapped value within your products and services. Along [...]

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How to Stimulate Your Reader’s Imagination

I’m a visual person. I default to thinking in pictures and images. For example, when I set goals I see the process, the path, and the end-result of achieving it. Then I move forward in that direction (at least that’s the plan). Visualization stimulates energy. Imagination taps into emotions. Images ignite thoughts and compel action. [...]

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“Est” Syndrome & How to Beat It in Your Content

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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Does Your Content Pass the “Bar-stool Test”?

Does your marketing message connect? Is it rising above the content noise in today’s marketplace? As a professional copywriter and content publisher it’s essential that what I write connects. Clients pay me for the connect-ability of my writing to their target audience and market. When it connects, people buy, use their services, make an investment, [...]

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How to Make Your Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

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3 Blog Basics for Business

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011 and have been re-published on my dental industry niche blog at DentalCopywriter.com] Businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to [...]

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A 5-Question Filter for Your Marketing Content (Including Social Media)

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

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How to Declare Your Independence & Do More Profitable Marketing

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

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