E-mail Marketing

Archive for the ‘e-mail marketing’ Category

3 Online Marketing Assets Worth Controlling

By Eddie Stephens on Tuesday, August 23rd, 2011 | No Comments

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your business assets. I marvel at people who face the wind while [...]

How to Declare Your Independence & Do More Profitable Marketing

By Eddie Stephens on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

3 Ways to Step-Away-from-the-Crowd with Better Copywriting

By Eddie Stephens on Thursday, June 9th, 2011 | 1 Comment

Do you know how much marketing content is published daily? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting will most likely follow a certain pattern. But the issue is always – will it produce the response you desire for your marketing efforts? And if it [...]

What’s unique about you?

By Eddie Stephens on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

Does your marketing content survive the “3-second” rule?

By Eddie Stephens on Tuesday, June 7th, 2011 | No Comments

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

How to Clean-up Your Copywriting for More Profitable Marketing

By Eddie Stephens on Tuesday, May 31st, 2011 | No Comments

My wife gets the urge, on occasion, to have a garage sale. So we teamed up with a couple of neighbors on either side of us (one of them did the advertising so it was a nice way to piggy-back on their efforts) to unload some of our stuff. For those in other cultures, or [...]

Why saying “trust me” destroys trust in marketing

By Eddie Stephens on Friday, May 27th, 2011 | 3 Comments

A close family member recently experienced a salesperson’s attempt to close-the-deal by shoving a contract across his desk with the words, something to the effect of, “Come on…sign the (expletive) papers and let’s get this done…!” Had this been a multi-million dollar deal, built on months of negotiations, with significant upside potential, I’d understand the [...]

Put super-power ability to work in your marketing

By Eddie Stephens on Monday, May 23rd, 2011 | No Comments

I’m often asked about my copywriting. When someone asks me if I write this-or-that kind of copy I hesitate. It’s not a hesitancy that results from questioning my ability to write a particular kind of copy. It’s more a matter of thinking how best to answer the question on-task. “On-task?” For example, when someone says [...]

Why slow-growth doesn’t equal no-growth with email promotions

By Eddie Stephens on Tuesday, September 7th, 2010 | No Comments

I read an article by Harvey Mackay . He reminded me of the amazing story of the bamboo tree. When a bamboo seed is planted it must be watered consistently each day. This process continues for four years before any growth is visible above the ground. But…when growth occurs, the bamboo stalk grows 60 feet…in [...]

3 keys to profitable email promotions

By Eddie Stephens on Thursday, September 2nd, 2010 | No Comments

I was “in love.” And I couldn’t wait to get my next perfume-scented letter (hey, we were giddy teenagers…cut us some slack). Ahh…the joys of adolescent “romance.” I remember those younger days when I anxiously waited for the US Postal vehicle to make it’s way down my street…to my mailbox! Today – it’s too bad we [...]