Marketing - Part 2

Archive for the ‘Marketing’ Category

How to Make Your Content “Sticky”

By Eddie Stephens on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

Understand 2 Things as You Jump Into Social Media

By Eddie Stephens on Tuesday, July 19th, 2011 | 1 Comment

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your marketing efforts. Baer isn’t talking cash-flow. He’s [...]

3 Blog Basics for Business

By Eddie Stephens on Thursday, July 14th, 2011 | No Comments

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011 and have been re-published on my dental industry niche blog at DentalCopywriter.com] Businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to [...]

A 5-Question Filter for Your Marketing Content (Including Social Media)

By Eddie Stephens on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

How to Declare Your Independence & Do More Profitable Marketing

By Eddie Stephens on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

What Elmer Wheeler Said That Can Enhance Your Marketing Content

By Eddie Stephens on Wednesday, June 29th, 2011 | No Comments

As I write this post the Fourth of July holiday weekend is approaching. Soon, the familiar and annual sound of fireworks exploding overhead will symbolize how we Americans celebrate our freedom. And of course another sound will arise from BBQ grills across our grand land – the *sizzle* of hot dogs, burgers and steaks (hey…there’s [...]

Vintage Copywriting: How to Re-Purpose Your Marketing Content

By Eddie Stephens on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

3 Ways to Sharpen Your Social Media Mindset for Business

By Eddie Stephens on Thursday, June 23rd, 2011 | No Comments

“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]

Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Getting Rid of It)

By Eddie Stephens on Wednesday, June 22nd, 2011 | 1 Comment

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with companies and business to business brands who [...]

If You’ve Ever Been Duped with Fine-Print (Or Been the Dup-er)…Read This!

By Eddie Stephens on Tuesday, June 21st, 2011 | No Comments

If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do [...]