In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]
Read More...“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]
Read More...Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with companies and business to business brands who [...]
Read More...If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do [...]
Read More...Do you know how much marketing content is published daily? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting will most likely follow a certain pattern. But the issue is always – will it produce the response you desire for your marketing efforts? And if it [...]
Read More...You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]
Read More...“What do I really have to offer the industry or more specifically – the niche – I work in?” It’s an important question that forces me to inventory the benefits I deliver. This week I’ve been writing and editing a report that I’ll deliver FREE to my prospective client list. There’s an important reason I’m [...]
Read More...Browsing my Evernote idea file to write today’s post I came across this one I had clipped weeks ago – 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media. I encourage you…don’t let the negative post title think it’s all doom & gloom. In fact, give attention to the “12″ and your business [...]
Read More...Are you one of those who still don’t get the whole social-media-for-business thing? Or do you just wade in occasionally at water’s edge with a tweet here or a post there because your marketing director said, “We need to get into social media…!” Frankly, it’s difficult to argue with all the data when you consider [...]
Read More...I’m often asked about my copywriting. When someone asks me if I write this-or-that kind of copy I hesitate. It’s not a hesitancy that results from questioning my ability to write a particular kind of copy. It’s more a matter of thinking how best to answer the question on-task. “On-task?” For example, when someone says [...]
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