How to Get More of What You Want with Social Media

Call me naive but I’ve felt to my core (most of my life) that love, giving…and all that so-called fluffy stuff is the best way to live. And though the years could have jaded me somewhat (and have on occasion), I still believe this.

Social media has given me renewed trust in the you-scratch-my-back-I’ll-scratch-yours idea. A weird analogy but you know what I mean.

Business, like life, can be scary. You wonder who you can trust. Who’s sincere? What’s in it for me?

I say err on the side of giving and you’ll win.

Sure, you’ll get hurt a few times. But better to be occasionally bruised than jaded and bitter…right?

The following phrase can sound trite and overused. But it’s deeper meaning holds some timeless value.

I’ve heard it most often from Zig Ziglar, so he gets the credit. And it deserves some practical reflection in how we engage with social media (especially in business).

“Help people get what they want…and you’ll get what you want.”

Thanks, Zig.

>Start by being “real.”

I’m not talking about the psycho-analysis approach to “lets all circle up and share how we really feel.” It’s more fluid than that.

Be yourself. What engages others in your social media circles is YOU.

That means no hide (self) & seek (approval).

Realness (where business is concerned) here means building a relationship before and as you’re talking business, product, and service(s).

You wouldn’t walk up to someone at a networking function or even in a casual conversation and start with the promotional pitch (or would you?).

“Real” works in social media (and everywhere else for that matter) because it’s a conversational medium at its core. Sure, it can feel a bit one sided and SMS text-like at first.

But once you get in the flow you’ll appreciate and perhaps eventually gain profitable benefit from the conversation. And speaking of conversation…

>Say what you need to say.

Cue the John Mayer track (love that song). When you’re reading a tweet, a Facebook post, or a content link therein and it prompts an a-ha, a smile, an LOL, or heartfelt, “that’s right!” – go with it and let the person know.

The retweet (Twitter) and the Like (Facebook) says what you need to say. Be generous with them.

At first it will feel a bit sucking-up but who cares. We’re being-real here (see pt. 1).

I’ve had to improve at saying what I need to say to my growing tribe of friends and followers. Before or shortly after I file it in Evernote for curation purposes or bookmark it for later reading and reflection – I’ll send a retweet or a “via” tweet.

In fact you’ll begin to know what’s best shared on your status feed or with Twitter’s direct message (DM) and Facebook’s message tools.

I recommend the DM and message for those conversations that require more personal, detail oriented talk. Sort of like a formal, “Can I talk with you for a moment?” conversation that’s best shared 1-on-1.

Saying what you need to say should go without saying in social media. The quickest way to being “loved” in social media is to speak up.

And that said…

>Share the love.

The social media environment makes this easy because it’s built on a strong relational vibe. It’s like saying “You’re gonna love my friend…associate…colleague…coach…or __________.”

Every retweet or “like” is a form of a testimonial. It says, “This person has something to say…listen with me.”

Follow-Friday (#FF) on Twitter is an excellent way to share-the-love too. Starting and inviting people into a group on Facebook or similarly, a circle on Google +, creates a community where “love” goes the distance in promoting you and your brand.

Social media isn’t a self-centered environment. Far from it.

Get familiar with the word “engagement.” It’s the new-black of getting-what-you-want these days.

How are you “helping” and being “helped” via social media channels? Comment. Let’s talk further.


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