Posts Tagged ‘blog post’


4 Social Media “Basics” That Can Transform How You Do Business

Had to “reboot” a device recently? Like your smart-phone or computer, your social media content strategy needs an occasional reboot. The reboot is a cleansing feeling really. By now (hopefully) you’ve ventured into the surf and are discovering how useful social media is for engaging with not only your friends but colleagues, clients, and prospective [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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Does Your Content Pass the “Bar-stool Test”?

Does your marketing message connect? Is it rising above the content noise in today’s marketplace? As a professional copywriter and content publisher it’s essential that what I write connects. Clients pay me for the connect-ability of my writing to their target audience and market. When it connects, people buy, use their services, make an investment, [...]

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How to Increase Your Social Media Capital

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

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How to Make Your Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

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Understand 2 Things as You Jump Into Social Media

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your marketing efforts. Baer isn’t talking cash-flow. He’s [...]

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3 Blog Basics for Business

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011 and have been re-published on my dental industry niche blog at DentalCopywriter.com] Businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to [...]

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A 5-Question Filter for Your Marketing Content (Including Social Media)

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

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How to Declare Your Independence & Do More Profitable Marketing

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

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Vintage Copywriting: How to Re-Purpose Your Marketing Content

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

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