Posts Tagged ‘content’


4 Social Media “Basics” That Can Transform How You Do Business

Had to “reboot” a device recently? Like your smart-phone or computer, your social media content strategy needs an occasional reboot. The reboot is a cleansing feeling really. By now (hopefully) you’ve ventured into the surf and are discovering how useful social media is for engaging with not only your friends but colleagues, clients, and prospective [...]

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How Copywriting Uncovers Hidden Value

A local paper ad caught my wife’s attention. It was promoting an international coin buyer’s event taking place over the weekend at a local hotel. Our experience prompted my thoughts about some important copywriting and marketing principles. I was reminded how it’s essential to think about the untapped value within your products and services. Along [...]

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How to Stimulate Your Reader’s Imagination

I’m a visual person. I default to thinking in pictures and images. For example, when I set goals I see the process, the path, and the end-result of achieving it. Then I move forward in that direction (at least that’s the plan). Visualization stimulates energy. Imagination taps into emotions. Images ignite thoughts and compel action. [...]

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3 Online Marketing Assets Worth Controlling

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your business assets. I marvel at people who face the wind while [...]

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“Est” Syndrome & How to Beat It in Your Content

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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Does Your Content Pass the “Bar-stool Test”?

Does your marketing message connect? Is it rising above the content noise in today’s marketplace? As a professional copywriter and content publisher it’s essential that what I write connects. Clients pay me for the connect-ability of my writing to their target audience and market. When it connects, people buy, use their services, make an investment, [...]

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How to Increase Your Social Media Capital

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

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How to Make Your Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

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Understand 2 Things as You Jump Into Social Media

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your marketing efforts. Baer isn’t talking cash-flow. He’s [...]

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