Posts Tagged ‘Facebook page’


4 Social Media “Basics” That Can Transform How You Do Business

Had to “reboot” a device recently? Like your smart-phone or computer, your social media content strategy needs an occasional reboot. The reboot is a cleansing feeling really. By now (hopefully) you’ve ventured into the surf and are discovering how useful social media is for engaging with not only your friends but colleagues, clients, and prospective [...]

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How to Get More of What You Want with Social Media

Call me naive but I’ve felt to my core (most of my life) that love, giving…and all that so-called fluffy stuff is the best way to live. And though the years could have jaded me somewhat (and have on occasion), I still believe this. Social media has given me renewed trust in the you-scratch-my-back-I’ll-scratch-yours idea. [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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How to Increase Your Social Media Capital

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

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How to Make Your Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

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A 5-Question Filter for Your Marketing Content (Including Social Media)

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

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How to Declare Your Independence & Do More Profitable Marketing

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

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Vintage Copywriting: How to Re-Purpose Your Marketing Content

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

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3 Ways to Sharpen Your Social Media Mindset for Business

“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]

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Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Getting Rid of It)

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with companies and business to business brands who [...]

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