Posts Tagged ‘marketing mistakes’


4 Social Media “Basics” That Can Transform How You Do Business

Had to “reboot” a device recently? Like your smart-phone or computer, your social media content strategy needs an occasional reboot. The reboot is a cleansing feeling really. By now (hopefully) you’ve ventured into the surf and are discovering how useful social media is for engaging with not only your friends but colleagues, clients, and prospective [...]

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“Est” Syndrome & How to Beat It in Your Content

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

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How Un-Marketing & Social Media Can Transform Your Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

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Does Your Content Pass the “Bar-stool Test”?

Does your marketing message connect? Is it rising above the content noise in today’s marketplace? As a professional copywriter and content publisher it’s essential that what I write connects. Clients pay me for the connect-ability of my writing to their target audience and market. When it connects, people buy, use their services, make an investment, [...]

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What’s In a Name? 3 Questions for Creating a Business, Product, or Service Name that Sticks & Sells

My oldest daughter asked me to help her brainstorm some names for a business her and a friend are launching. Being the marketing-minded Dad that I am I quickly launched into a marketing-101 lesson (why do I do this?). Hey, I’m passionate about my daughter’s success and avoiding the mistakes so many new launches make. [...]

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How to Make Your Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

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A 5-Question Filter for Your Marketing Content (Including Social Media)

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

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Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Getting Rid of It)

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with companies and business to business brands who [...]

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3 Ways to Step-Away-from-the-Crowd with Better Copywriting

Do you know how much marketing content is published daily? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting will most likely follow a certain pattern. But the issue is always – will it produce the response you desire for your marketing efforts? And if it [...]

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Does your marketing content survive the “3-second” rule?

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

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